The English have a choice of words which sound pleasant include 'Cheers', 'That's brilliant' and 'Awesome'.
But, the context of such words has to be appropriate and sensitive.
Having a 'Brilliant' disease or a 'Wonderful diagnosis' is not an event to celebrate for the Patient.
Mother with cancer told having the disease is 'brilliant'... by Cancer Research cold caller asking for donation
17th September 2009
A mother with terminal cancer was called by charity Cancer Research UK asking her for money and told 'that's brilliant' when she said she had the disease.
Nikki Hastings - who has already raised more than £1,000 for the charity since finding out she had breast cancer - got a call urging her to start up a monthly standing order with them.
The 35-year-old from Bournemouth claims the cold caller said, 'Oh, that's brilliant,' when she explained she had cancer.
She has now made a formal complaint to Cancer Research UK, which has apologised.
Mrs Hastings was diagnosed with secondary breast cancer in October 2008 which had already spread to her liver and bones.
She refused to give up, throwing her energy into raising money for Cancer Research UK by publishing her diary on the internet and taking part in the Race for Life.
So when she received the phone call thanking her for taking part, she was initially pleased and gracious.
But the man then asked her to donate more money to the cause, after asking her why she took part in the race.
Mrs Hastings, a mother-of-two young daughters, said: 'I told him it was because I had cancer. He said 'Oh, that's brilliant.'
'I assured him it was far from brilliant.
'He dismissed that and continued with a diatribe about not knowing what is hardest - having cancer or watching a loved one suffer from cancer.
'I was speechless at that point.'
Mrs Hastings tried to tell the caller about her fundraising efforts.
She said: 'He wouldn't leave it and continued with reduced suggestions for the monthly amount.
'In the end I just said I wasn't in a position to commit to a monthly donation and am continuing to be involved in various fundraising efforts for Cancer Research.
'It concerns me that it is a poor representation of Cancer Research.
'I can't see people taking kindly to being bullied and emotionally blackmailed in their homes. I know charities have to raise money but does it have to be done like this?'
The charity has now apologised to Mrs Hastings.
Nick Georgiadis, head of donor development at Cancer Research UK, explained they were currently contacting past and present Race for Life participants to thank them.
He said: 'We are very sorry about the call Nikki Hastings received which was understandably upsetting for her.
'Our telephone fundraisers are briefed to be honest and open about the purpose of the call and, above all, to be sympathetic to the fact that many of our supporters will sadly have been touched by cancer - either personally or through a loved one.
'This clearly didn't happen in this instance. 'We are taking Nikki's complaint very seriously and are taking the necessary steps to ensure this doesn't happen again.
'I would like to take this opportunity to thank Nikki for her generous time and support of Race for Life this year.'
Mrs Hastings said: 'I have also received a personal apology and would still like to encourage people to continue to support Cancer Research and the important work they do.'